Ideas built into
real experiences.

This concept reimagined high-visibility glass surfaces as programmable media. Storefronts could update offers and creative in real time, while rideshare vehicles could deliver location-relevant campaigns throughout the city.

The work explored display technology, campaign flexibility, audience targeting and the physical product experience across both retail and mobile environments.

The platform connected brands with rideshare passengers through content designed for the context of each trip. Location, audience profiles and real-time campaign inputs created a more relevant media experience than a traditional static placement.

Beyond the screen experience, the venture required driver recruitment, device deployment, partner development, advertiser support and reliable field operations across Las Vegas and Los Angeles.

The portfolio spans live event production and commercial media, including a New Year's production at CineSpace on Hollywood Boulevard, corporate gatherings, charity events and brand promotions.

Each project combined creative direction with hands-on execution across logistics, talent, production schedules, audience experience and visual storytelling.

Drink Swap was designed around a simple frustration: too much time is lost waiting to order at a busy bar. The product connected customers, menus, ordering and venue operations in one intuitive mobile experience.

I led the concept, user experience and business development from early sketches through a polished platform, creating personalized ordering, menu discovery and operational tools for bars.

These collaborations brought together creative talent, thought leadership and economic development. The work included digital art projects with DJ Aviux, support for George Chanos and Millennial Samurai, and development initiatives in Sierra Leone.

Across very different settings, the common thread was partnership: aligning people around an ambitious idea, building the structure to support it and helping the work reach a wider audience.